Rhetoric is not the key to controlling others that some believe it to be. Yes, it assists with subterfuge and it negotiates tight legal corners. But it lacks ambition. Its influence extends no further than the situation at hand. It captures ground like a bird in flight. If control is what you seek, fear works far better.
Rhetoric’s power stems from its structural integrity. Its fluidity guards against both opportunism and righteousness alike. Human communication is inventive, self-serving, and often fantastical, but the laws of physics still apply. Say anything to anyone and your own spin will topple you. Plant yourself in one place, refuse to budge, and you'll fall over from the slightest push.
Rhetoric offers a plastic third option: maintain your axis; bend, turn from your core and move with integrity. It’s the only way to move in coordination with others without being carried away by external forces. It is also the only way to get anything done. Coordinated movement, for better or worse, drives social change, not sheer bravery. An ethical question illustrates:
Do you really serve your own values when you repeat arguments that you know will not compel others to change their minds? Uncompromising politics (which is different than caring about the fate of other living things) turns selfish when connection is no longer the goal. To be concerned above all else with where you stand is a form of moral narcissism.
Consider, for instance, the argument against Arizona’s Tent City Jail made by the new sheriff of Maricopa County, Paul Penzone. Tent City first opened in the early 1990s. For almost thirty years it proved immune to the charge of cruel and inhumane treatment, perhaps because its supporters were not opposed to being cruel and inhumane to incarcerated people. Yet, less than a year after taking office, Sheriff Penzone succeeded in closing Tent City. His argument for closure?
"This facility is not a crime deterrent, it is not cost efficient, and it is not tough on criminals.”
Penzone characterized Tent City as a “circus” built for public amusement. "Starting today,” he said at a press conference announcing its closure, “that circus ends and these tents come down."
Opportunists underestimate the risk in borrowing other people's words: extend yourself too far and you will keel over. The righteous overvalue the familiar: stand firm and no one goes anywhere. Rhetoric’s third option invites you to keep moving.